Why the change babe?

Why the change babe?

Hi lovelies, it is Stephie here. I wanted to fill you in on why we needed to make some changes to our range, ok without further ado.. 

Why the changes:

Bonbon was started 5 years ago in my garage, we had no money for marketing, just a kiwi idea to treat customers kindly and to make them the best shower and bath treats to make their lives feel so much better! If we could do that, then our customers would be share their love for Bonbon, and that this is how we would grow, on love alone ❤️  

Skip forward 4 years and here we are, with lovely staff with families to look after, an amazing factory, a big range that is loved, but was looking very messy on retail shelf.

"We didn't know how to plan a brand, let alone a retail shelf, things were a mess out there, and nothing made sense, it was a mishmash, we were trying new things, and confusing everyone in the process".

After Covid, we were lucky enough to get some sessions with KPMG to do a deep dive on our business, branding etc. we did customer surveys, they helped us with customer data, took a deep dive into our products and processes, and ... I was mortified to hear the results, we had a lot to do to get our wee brand in line in lots of areas, but the area that hit my in the heart the most was what some customers that didn't know Bonbon had to say.

Here is a wee selection of consumer feedback 🙈

  1. Your stand looks like its for babies
  2. It looks too busy, what even is all that stuff
  3. Nope not for my wife, it looks like its for kids
  4. We can't tell it's kiwi made, I wouldn't try it myself
  5. Those sprinkles on the whips look weird

And that's only a sample of the comments 😒 Not to mention all of other hard stuff I had to face, like how Covid had effected ingredients and packaging, prices had gone through the roof and securing supply is tough.

"To say things are an opportunity in disguise, felt like a stretch"

So enough sulking, sitting still was not an option, I had to dig deep and make some big decisions, something had to change to bring this Bonbon into the aligned happy kiwi brand I had imagined!

So I got a hold of Kirsty, my graphic designer, our team got together and Josh my business partner and we pulled apart the facts, the products, the processes and we faced up to reality, if we were going to meet the goal of being a kiwi brand to be proud of, we needed lift our game and be spectacular. 

Tasks:
  1. Brand makeover - find all of our best sellers, make them shine
  2. Make our range more gorgeous and happy, cleaner, simpler and fresher.
  3. Less is more and some of my babies had to go in order for us to deliver a cleaner, more understandable and irresistible range
  4. Have a clear customer in mind, brand properly and stick with it 
  5. Focus on bringing happiness to each shower and day of our customers
  6. All so our lovely customers (you included of course!) know exactly what they are buying and feel good when popping it up on their shower caddy 

We know some products will be missed, it has been really tough, you have not heard much from me because I had to go into creating mode and its been so so busy.I just hope you can see how much care has been put into each product we offer.
We are in love  with our products and what we offer, honestly we could not be happier to have gone through this tough process, proud does not even come close to how I feel.
And when you visit a retailer, you see the love we have pouring into Bonbon calling you to take care of yourself first. 
Lots of love, Stephie

 

If you are keen to try something new or in pretties packaging, here is a Free Shipping Coupon babe, and it gives you 10% off Code = fallinlove

The Bonbon Factory - New Range

 

Tags: New Range

Comments

  • Posted by Kristen on

    I’m so sorry you had so much negativity and I hope you don’t change what makes your products special because of them!!

    My 6 and 8 year old use your bath salts when they feel grouchy so pleeease don’t get rid of the Big Relax or the unicorn ones 😭 if you do I know you’ll still have something equally amazing!

    Your products are such a staple in our household. There’s pretty much no birthday or Christmas where we don’t all get something!

  • Posted by Kimberly on

    Aw I’m so sorry you received such negative feedback! But, it’s what you’ve done with that feedback that makes you an incredible business person. I love the new look. As a small stockist (but one from the early days!) I’ve enjoyed watching the changes and new products. Your customer service staff are absolutely awesome too – well and truly stand out above the rest of the companies we deal with. Keep up the good work, you’re nailing it :)

  • Posted by Amanda W on

    Awww no matter what those people said, we LOVE your products, and will keep spreading the word far and wide! Please don’t drop our fav’s! You need to keep the sanitiser and the magnesium spray! I have recommended them to soooo many people!

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